Grow your ecommerce business

 

 

 Grow your eCommerce business faster in 2023 

 
How to grow an Ecommerce Business
 
 

How to grow your eCommerce business

56,900+ Ecommerce Growth Stock Photos, Pictures & Royalty ...

Here are 7 tips from this you can grow your ecommerce business easily.

1. Build a community

2. Think like a brand marketer

3. Explore new sales channels

4. Offer eCommerce Gift cards

5. Live stream shoppable events

6. Nudge zero-party data collection

7. Build out a story-driven product detail page model

 
 

01. Build a community

 

Two years ago, Lush UK announced they were leaving Facebook, Twitter, and Instagram. Their aim was to redirect their community of customers to their online store, speaking directly with their customers using live chat on their website or via email and phone and you can grow your ecommerce business.

 

On Twitter, they wrote:

 

“Over the next week, our customer care team will be actively responding to your messages and comments, after this point you can speak to us via live chat on the website, on email at wecare@lush.co.uk and by telephone: 01202 930051.”

 

Building a brand community fosters customer loyalty and connection. This goes beyond brand awareness to fostering an actual relationship with your customers.

 

It’s all about the interactions and conversations you have with your customers. Much of this occurs on social commerce platforms like Twitter, Facebook, or Instagram. But, increasingly, brands like Lush UK are bringing their communities back to their own digital storefronts.

 

Take personal care and beauty retailer Sephora which hosts a variety of community-oriented features including groups, conversations (Q&As with brands), a gallery of customer images and videos, and a hub for events.

Sephora’s community hub is hosted on Sephora.com where customers can post and share content, but it also pulls from social platforms like Instagram to feature customer images and videos.

 

When assessing the value of brand communities, Harvard Business Review notes that communities help in a variety of ways, for example, by resolving issues via the community and reducing the number of support requests.

 

They can boost visibility in search results and create buzz around an event, product, or initiative.

 

One underutilized method to create a community around your business is to add a forum to your site. Forums help you foster lively conversations, building customer advocacy in an inviting and active way. They’re also a great way to capture more detailed customer feedback as you’ll be able to see your most passionate customers talk about your products and services.

 

Already a Wix user? Wix Forum allows you to add robust forum features to your existing store through a one-click process. Your forum will be fully customizable, allowing you to mirror your site’s brand aesthetic, and comes mobile-friendly out of the box.

 
How to grow an eCommerce business community forum
 
 

02. Think like a brand marketer

 

The proliferation of eCommerce vendors including traditional retailers like Walmart, digital behemoths like Amazon, and emerging direct-to-consumer brands like Warby Parker and Allbirds, make it difficult for small retailers to stand out.

 

When you are learning how to start a business, you figure out that differentiating your brand in this crowded environment involves lots of work from a branding perspective. But building brand recognition—and loyalty—is particularly important for eCommerce business

 

This year, online store owners will need to think like brand marketers every step of the way. That means building a community (see above), embracing social media, focusing on creating and delivering high-quality content, and leveraging tools like product subscriptions, using a service like the one offered by  eCommerce gift cards, and different fulfillment options to foster loyalty and improve customer experience and grow your ecommerce business.

 
 

3. Explore new sales channels

 

Brands can no longer rely on paid Facebook or Google Ads to create demand. A diversified marketing approach is the only sustainable approach to building an eCommerce business, particularly when you consider how many channels consumers use across their entire buying journey.

 

.

 

You should also explore/experiment with new channels beyond Amazon including:

  • Ebay: There are 187 million global users on eBay and the site boasts 101,000 shopping hours a month.

  • Google Shopping: Google offers several different ways for eCommerce businesses to showcase their products including search and Shopping ads.

  • Bing Shopping: Yes, Bing is still an option, with 60 million U.S. users and a high-value audience (but less competition from other advertisers), this is another one to add to the mix.

 
 

04. Offer eCommerce Gift cards

 

Digital gift cards can help boost brand awareness, drive sales, and inspire customer loyalty. Use of digital cards has skyrocketed over the past year and a half as a result of several pandemic trend.

 

There are many ways eCommerce gift cards can benefit your online store. They can attract last-minute shoppers to your website during the holidays, improve your search engine rankings with dedicated “gift card” landing pages, and attract new customers.

 

Gift cards also help boost revenue above and beyond the cost of the card, since research has shown that recipients tend to overspend the card amount by an average of about $60.

 

They’re also a great way to reward loyal customers for repeat business.

 
 

05. Live stream shoppable events

 

Live stream shopping is an emerging digital trend that both online store owners and customers are embracing. A live stream shopping event occurs when a person or business uses streaming video to sell products or services in real time to a live audience.

By this methods you can grow your ecommerce business.

 

The delivery method varies but can include social media platforms like TikTok and Instagram, eCommerce websites, and dedicated video platforms like YouTube.

 

Live stream shopping is extremely popular among Gen Z and Millennial consumers, with roughly 60 percent of both groups saying they’re comfortable purchasing from a brand’s live stream event. As live stream shopping grows in popularity, the functionality offered by platforms and providers continues to improve. For example, TikTok recently rolled out a shoppable feature that enables users to add pop-ups to live shopping events. Viewers can tap on the product popup to add the item to their shopping cart with mobile checkout beginning within TikTok.

 

This kind of functionality within live stream video is happening across the entire social media ecosystem and promises to be an exciting new tactic for eCommerce businesses in the new year.

 
 

06. Nudge zero-party data collection

 

Zero-party data is the information that a customer shares directly with a business. It differs from first-party data in that it doesn’t include website analytics, CRM, social media profiles, and other customer data shared indirectly.

 

Zero-party data is becoming increasingly important because privacy regulations like Europe’s GDPR and California’s CCPA limit the collection and sharing of consumer data by third parties without their consent.

 

Zero-party data facilitates eCommerce personalization—enabling you to customize content like product recommendations, offers, and deals to your customers as they shop online. Focusing on this strategy is cost-effective since you likely already have a database of customer information, plus consumers are willing to provide their data to companies when there’s a clear benefit.

 
 
 

 
 
 

07. Build out a story-driven product detail page model

 

Creating effective, conversion-oriented, and impactful product detail pages is a balancing act. It requires that multiple elements work together to inspire customers to make a purchase.

 
 

Merchants can optimize the buying experience by making every product page tell a story through the use of detailed product descriptions, great visuals (including video elements) and compelling social proof in the form of badges and customer reviews/ratings. You should also clearly indicate product availability and communicate urgency (e.g., low stock, shipping cutoffs around the holidays, etc.).

 

A product page that tells a story contains crisp, informative product descriptions accompanied by important information (e.g., the model’s measurements and size they’re wearing). It should speak directly to your target audience, and clearly communicate the product’s features and benefits while communicating emotion (e.g., cozy, comfortable, festive, etc.).